Idiomatic Tourism is a kind of cultural tourism, which helps to encourage and motivate the learning, or improvement of a language in a different country to your own.

Defined by the World Tourism Organization (1991) as “activities undertaken by people traveling to and staying in different places in their natural environment for a period of less than one year, in order to make a linguistic immersion in a different language from their natural environment”, idiomatic Tourism has become very important in recent years.

Due to its economic and socio-cultural implications, this type of tourism stimulates a great interest. Idiomatic tourism is also a good way to subsequently disseminate the qualities of a country, region or city.  It includes the learning or improvement of a language, cultural, gastronomic tourism, export and of course provides a big economic support.

According to studies, Málaga is the first destination in Andalusia and the second one in Spain for interest in language tourism. More than 400,000 students have visited the city in the last 10 years and, according to the Instituto Cervantes, Spanish is, after English, the second most studied foreign language in the world, overtaken by 14 million students in 90 different countries.

But, why Málaga? Málaga and Costa del Sol offers lots of attractions and culture. Coupled with its great weather, the area is one of the strongest locations for selection by German and Swedish.

LinguaSur wants not only to teach our visitors how to improve their language learning skills, but we would also like them to know the wealth of our country and promote it in others parts of the world.


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